A special project on the website smotra.ru for VW Touareg promotion.
Client
Volkswagen Rus
Managing Creative Director
Areg Safarian
Art Directors
Oleg Savchuk, Areg Safarian
Senior Account Manager
Sofia Trukhacheva
About the project
Thanks to this interactive project the users could learn all the off-road unique characteristics of the new VW Touareg in a captive and playing way and check up by a wish for a test drive on the promo page.
Results
Summarized the campaign sales growth amounted to 18.7%.
