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An interactive project for Volkswagen Touareg.
A special project on the website smotra.ru for VW Touareg promotion.
  • Client
  • Volkswagen Rus
  • Managing Creative Director
  • Areg Safarian
  • Art Directors
  • Oleg Savchuk, Areg Safarian
  • Senior Account Manager
  • Sofia Trukhacheva
  • About the project
  • Thanks to this interactive project the users could learn all the off-road unique characteristics of the new VW Touareg in a captive and playing way and check up by a wish for a test drive on the promo page.
  • Results
  • Summarized the campaign sales growth amounted to 18.7%.