He graduated from the Higher School of Advertising and the Moscow School of Art. He started working as a junior art director in the advertising business at McCann-Erickson Russia in 2003. From 2005 to 2019 he worked at BBDO Moscow. Later he joined the Y&R Moscow team. Since 2011 he has been working at Traffic Isobar and helped winning tenders for Skittles, Mercedes-Benz, Carlsberg, Google, Beiersdorf and Coca-Cola. Prior to joining ICEBERG, he was responsible for digital development at BBDO and worked with clients of Pepsico, Mercedes-Benz and Tuborg.
His works have been recognized at various international festivals including Art Directors Club Russia, New York Festival, Epica awards, Effie, Busan International Advertising Festival, Golden Drum and others. Represented Russia at Cannes Lions in the Young Creatives contest three times. Has been a member of the Cresta and Silver Mercury Jury, active Jury member of the CSS Design Awards, Webby and The International Academy of Digital Arts and Sciences New York.
Teaches an author's course for graduate students at the Faculty of Integrated Communications of the Higher School of Economics. The graduate of Cannes Lions Academy.