Ahmad Tea Music Festival

Website promoting the annual British Music Festival - Ahmad Tea Music Festival.
We had to implement an ambitious goal and launch a completely new website for ATMF from the ground up and in a month. Strong art direction, many awards and a satisfied client - as a logical result of the hard work.
  • Client
  • Ahmad Tea
  • Managing Creative Director
  • Areg Safarian
  • Copywriter
  • Masha Volkova
  • Art Directors
  • Alexander Kvashin, Areg Safarian
  • Senior Account Manager
  • Sofia Trukhacheva
  • About the project
  • On the 21st of July, the eighth one-day British music festival named Ahmad Tea Music Festival was held in Moscow. This year the Lineup of Ahmad Tea Music Festival has been expanded to six bands. The headliner was the band Biffy Clyro. Circa Waves, Sundara Karma, Wolf Alice, Tom Grennan and Miles Kane, musicians from the UK being well-known to Russian music fans, performed on the stage of the festival. We were honored to develop a website for the festival using animation with the parallax effect.
  • Results
  • Website traffic has showed its maximum for the entire history of the festival; ticket sales have grown by +34% compared to the last year. This project has been featured at many international festivals including the Awwwards, CSS Awards, CSS Design Awards and Future London Academy.
Case Study
Project presentation with animation details and micro-interactions