"The Spirit of The Rose"

A website for promoting a pink diamond on the Russian, American and Chinese markets.
The collection dedicated to the famous ballet "The Spirit of the Rose".
  • Client
  • Alrosa
  • Managing Creative Director
  • Areg Safarian
  • Copywriter
  • Olga Yaroshevsky
  • Art Directors
  • Alexander Kvashin, Areg Safarian
  • Illustrator
  • Anastasia Zabrodina
  • Senior Account Manager
  • Sofia Trukhacheva
  • About the project
  • "The Spirit of the Rose" is a unique diamond of rich pink in color. The stone’s weight is 14.83 carats, which makes it one of the largest pink diamonds in the world. It took the whole year for Russian cutting masters to turn the discovered in Yakutia diamond into a genuine treasure featured Fancy Vivid Purple-Pink color and Internally Flawless. The oval shape ensured that the diamond would be of the maximum possible size, and the dozens of facets emphasize its gentle, rose-petal color. We have developed a website promoting this unique diamond on the Russian, American and Chinese markets.
  • Results
  • Coming soon.
OLV and TV spots