We developed a brand identity for an innovative startup in the field of ecology.
Client
PACT CAPITAL
Managing Creative Director
Areg Safarian
Art Directors
Valeriy Svidorenko, Areg Safarian
Senior Account Manager
Sofia Trukhacheva
About the project
Our task was to create a brand with values that are immediately clear without excessive explanations, using a modern visual language. A brand that conveys its core idea and DNA to the target audience—company owners and top managers.
The purity and simplicity of the developed solutions enabled the creation of branding that naturally conveyed the overall mood of the brand.
During the development of the branding, we utilized natural motifs and elements to convey the idea of advanced technological solutions aimed at reducing environmental emissions—such as drops, leaves, and waves..
Typography with large font sizes and uniform backgrounds helped create simple and readable designs that reflect the brand's friendliness and openness.
The developed brand book effectively conveyed the brand's core mood across all media materials, including the website. By adhering to the "less is more" concept, we successfully created the desired image of a company that cares for the environment, enabling businesses to save on taxes and enhance their reputation in the eyes of partners and investors.
