"Tsvetnoy" store

Developing a corporate style for seasonal sales.
For the annual seasonal sale in the department store "Colored", we developed a corporate style and regulations for use as well as internal and external design of the store.
  • Client
  • "Tsvetnoy" store
  • Managing Creative Director
  • Areg Safarian
  • Art Director
  • Dmitry Gornov
  • Senior Account Manager
  • Sofia Trukhacheva
  • About the project
  • Together with the client team we selected a bold and bright style being relevant to the store’s visitors. All design elements were performed in the same style and allowed visitors gain a united "user experience".
  • Results
  • Sales growth following the campaign results amounted to + 24.8%.