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Nokian Tyres
National TV commercial for winter tires Nokian.
An advertising campaign with the concept "Safety is sacred. Whoever you are."
Client
Nokian Tyres
Managing Creative Directors
Maxim Kolyshev, Areg Safarian
Copywriter
Maria Udaltsova
Art Directors
Maxim Kolyshev, Areg Safarian
Senior Account Manager
Sofia Trukhacheva
About the project
A spot has been fully modeled and assembled using computer graphics.
Results
Sales growth in the winter season has amounted to more than 27% compared to the last year.
TV / OLV
OLV and TV spot
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