Nokian Tyres

National TV commercial for winter tires Nokian.
An advertising campaign with the concept "Safety is sacred. Whoever you are."
  • Client
  • Nokian Tyres
  • Managing Creative Directors
  • Maxim Kolyshev, Areg Safarian
  • Copywriter
  • Maria Udaltsova
  • Art Directors
  • Maxim Kolyshev, Areg Safarian
  • Senior Account Manager
  • Sofia Trukhacheva
  • About the project
  • A spot has been fully modeled and assembled using computer graphics.
  • Results
  • Sales growth in the winter season has amounted to more than 27% compared to the last year.
TV / OLV
OLV and TV spot