"The Firebird"

A website promoting a yellow diamond on the Russian, American and Chinese markets.
The collection dedicated to the famous ballet “The Firebird”.
  • Client
  • Alrosa
  • Managing Creative Director
  • Areg Safarian
  • Copywriter
  • Olga Yaroshevsky
  • Art Directors
  • Alexander Kvashin, Areg Safarian
  • Illustrator
  • Victoria Mezenova
  • Senior Account Manager
  • Sofia Trukhacheva
  • About the project
  • “The Firebird” is an incredible diamond of a rich yellow in color, weighing 20.69 carats. The "royal" shade and even coloring put it in the line with the rarest and most expensive stones of nature occurrence. From the crystal discovered in Yakutia, Russian cutting masters managed to create a unique diamond featured Fancy Vivid Yellow, VS1 and Excellent Polish & Symmetry.
    We have developed a website promoting this unique diamond on the Russian, American and Chinese markets.
  • Results
  • Coming soon.
TV / OLV
OLV spot